Paige Bueckers Sends Strong Message About Dallas Wings Teammates Amid Losing Streak originally appeared on Athlon Sports.
The Dallas Wings may be battling through a rough stretch on the court, but rookie guard Paige Bueckers is continuing to make her impact felt far beyond the scoreboard.
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Amid a losing streak that’s tested the team’s early-season momentum, Bueckers is showing that leadership comes in many forms—and for her, that includes standing up for her values off the floor.
In a recent interview with The Dallas Morning News, the No. 1 overall pick emphasized her commitment to using sponsorships not just for personal gain, but as a platform to uplift her teammates.
“When I met with the agency, I told them my values,” Bueckers said. “I talked about giving back, using the partnerships to do something bigger than myself. It’s really important for me to involve as many teammates as I can.”
Dallas Wings guard Paige Bueckers (5) stands for her teammates.Patrick Gorski-Imagn Images
Her message comes at a time when pay equity and marketability remain hot topics around the WNBA. While stars like Bueckers, Caitlin Clark and Angel Reese are drawing national headlines and major endorsement deals, many of their peers are still hustling to gain visibility. Bueckers made it clear she sees that disparity—and plans to do something about it.
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“It’s not just something that’s transactional to where [sponsors are] just getting something out of me and I’m getting something out of them,” she continued. “But how can we get something out of trying to make this world a better place within our partnership?”
Her remarks land during a period where the Wings are trying to find consistency on the court, and Bueckers is being asked to lead—despite being just weeks into her WNBA career. And yet, it’s moves like this that show why her influence might already extend beyond her stat line.
Since being drafted No. 1 in April, Bueckers has turned the Wings into a business success story, with ticket and merchandise sales skyrocketing both nationwide and globally. But even as the spotlight shines brighter, she’s redirecting it toward her teammates.
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From encouraging brands to include her fellow players in deals, to making sure that visibility isn’t limited to just a few faces, Bueckers is making it clear: her success isn’t just hers to enjoy.
And that kind of leadership might be exactly what the Wings need right now.
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This story was originally reported by Athlon Sports on Jun 9, 2025, where it first appeared.
