Iowa has inked a jersey patch ad deal with Brava Roof Tile for its men’s basketball team, the school announced Tuesday. The patch will make its debut during Tuesday’s game against Virginia Tech in Sioux City.
Brava’s logo will appear on jerseys during games this season, and Iowa athletes will have marketing opportunities with the Iowa-based company. CEO Adam Brantman is also a University of Iowa alumnus.
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Iowa is the latest athletics department to enter into a jersey patch deal as schools search for new revenue streams in the modern era, with men’s basketball becoming the first Hawkeyes program to do so. Learfield’s Hawkeye Sports Properties facilitated the agreement.
“We are incredibly grateful to Brava for its commitment to Iowa Athletics and Iowa men’s basketball through this landmark partnership,” Iowa athletics director Beth Goetz said in a statement. “Andy Ahrens and Adam Brantman exemplify what it means to be loyal Hawkeyes. They have built an outstanding Iowa-based company that has become a national leader in its industry, while maintaining a deep commitment to giving back to the communities they serve and supporting the University of Iowa.
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“Their investment in our men’s basketball program creates meaningful opportunities for our student-athletes and helps position the Hawkeyes for continued success. We are proud to have Brava’s name represented on our jerseys and look forward to building on this relationship for years to come.”
Iowa just completed the first week of Ben McCollum’s second season as head coach. His debut season ended with a run to the Elite Eight as the Hawkeyes went 24-13 overall and went into the NCAA Tournament as a No. 9 seed.
Tuesday’s game against Virginia Tech is part of the Bad Boy Mowers Series and will take place in Sioux City. It will mark the first time Iowa wears the Brava jersey patch after announcing the deal Tuesday afternoon.
“Becoming the first jersey patch partner for Iowa men’s basketball is a proud milestone for our entire team and a reflection of what we’ve built together at Brava,” Brantman said in a statement.
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“This partnership brings our brand to a national stage alongside the Hawkeyes while celebrating our Iowa roots. We’re excited to support the student-athletes and share this milestone with our team and Hawkeye fans everywhere.”
The Hawkeyes won their first two games of the season against Lipscomb and Eastern Illinois at Carver-Hawkeye Arena last week. Tuesday’s game against Virginia Tech will be at Tyson Events Center at 7 p.m. ET.
